A simple email old text is not flashy, but it is your message on the net in minutes. When you use an e-mail to transmit information back and forth between you and your friend, the electronic text is more effective. On the other hand, if you market products or services, an HTML email does look nice. The difference between text and HTML e-mails is a bit like going to a sub sandwich with your sister and meeting a new potential customer. HTML e-mails are undoubtedly more visually appealing, but even in business, there are situations that are best served with plain text email. Let’s look at the advantages and disadvantages of each type.
When you’re marketing a product or service on your website and you contact your potential customers through an e-newsletter, you may want to give your readers the choice between a text of the edition and version HTML. Depending on your content, your readers may actually submit your e-newsletters fairly, in a dedicated folder for your site. These people find your information so valuable, they want to store your e-newsletter permanently on their PC as a source of reference. These readers often prefer a text version, simply in the interest of disk space.
On the other hand, if your site promotes art, food or plant nursery, the majority of your readers may prefer HTML email version. Visuals may whet the appetite for such products by far preferable to a text message. A text message including the details of the exotic orchid hybrid, you will not get many sales. The same e-mail with pictures and an attractive format is an instant reminder to your potential customer. Your click-through ratio whip the pants off you back to the plain text email.
When your e-mail is an HTML e-newsletter, be careful in designing your own colors and layout. For your readers to make an immediate association with your business, consistency is essential. Match colors to your website for easy identification.
For enterprise applications, always give your readers an option between text and HTML communications. Let them decide what is best.
Formats for personal e-mail, disk space is not a major concern. It’s fun to put in your own HTML page, as you can design your own stationery. You can create templates for HTML e-mail for each member of your family and friends, if you wish. BTW, this is a great way to customize your messages!
These are the advantages and disadvantages. HTML e-mails can make sales and are by far the most attractive. Text emails have their place.